Facebook is a natural web presence and allows users to virtually connect with nearly everyone they know. I'm probably "friends" with 98% of my real world friends on Facebook, providing an easy outlet to connect on a daily basis. Another pro is Facebook provides more information regarding personal and professional life but is less "serious." Friends, family and colleagues can scroll through pictures, posts and status updates in addition to viewing who you're connected with, creating a more personal touch. One of the major cons with Facebook, given the massive connect-ability, is the professional world might read too much into your personal life, impacting the professional relationship. Therefore, it's essential to "clean up" your profile from time to time to prevent such occurrences.
LinkedIn, a professional networking website, is typically used to create a detailed version of your resume. While the site offers link sharing and status update features, the main purpose is to outline your professional work history, regardless of the industry, to portray your background, experience, honors, skills and strengths. Clearly, one major pro is the image created to depict your professional character. If you're looking to create a professional web presence, LinkedIn is a great place to start. One of cons of using LinkedIn is user frequency which can limit interaction. Facebook is used considerably more often as it provides a more personal touch than LinkedIn.
While all have their respective pros and cons, I believe creating each account will allow people to view you in a different light.
Thank you for reading .