Given increase use of smart phone devices and tablets, I believe there is considerable potential for the App world. As mentioned before, Apps are convenient and productive but also correlate with the user's day to day activities. I would project people will start to use Apps more than browse the web. Personally, I know for a fact I use apps more often. As someone who lives in a large city, there are plenty of Apps that pertain to my lifestyle. For example, San Francisco has metered parking. One of my favorite Apps is "paybyphone" - an app that allows you to feed the meter through your smartphone. Once you've set up your bank information, simply enter the meter number and select the amount of time needed. Additionally, if the time is running out, a text message is sent directly to your phone. And to provide even more convenience, the app allows you to add additional time from wherever you are. Genius.